Freddie’s Flowers
Project
Enhanced the company’s digital platform to support its subscription-based flower delivery service and improve customer experience.
Responsibilities
Managed the design (UX and UI) and the development of a user-friendly e-commerce experience.
Worked closely with teams to ensure seamless checkout and subscription management.
Oversaw platform optimisations to enhance scalability and user engagement.
Outcome
Delivered an improved digital platform that streamlined customer subscriptions and increased retention.